I have a passion for people, language, and connecting the world in which we live. Whether in published online articles on topics ranging from Google AdWords to summiting Mount Kenya, communication is at the core of my expression and very being.
My marketing career has spanned over a decade and across continents, from London to New York to virtual offices in Cleveland, Philadelphia, and Seattle. Having worked on both the agency and client sides of traditional and digital marketing, I’ve a solid grasp on how to create lasting business impact.
In 2006, I revamped search engine marketing strategy to increase sales and profitability at the New York Institute of Photography. Ten years later, I continue to identify and solve business problems from a strategic, data-first standpoint to exceed our CPG and retail clients’ goals of maximizing revenue, sales, and market share.
Born and bred in New York, NY, I spent summers in Shanghai – my parents’ hometown – and extensive time abroad, studying philosophy and languages in Scotland, India, Germany, and England. A former Fulbright Student Scholar, I earned my B.A. in Philosophy from Colgate University and M.Phil. in Philosophy from University College London.
I’ve climbed all over the world, from the boulders of British Virgin Gorda to the mountains of Malaysia, Morocco, and Kenya. My adventures have been featured in a number of online publications, including:
I consider myself a bit of a polyglot; I speak fluent German and Shanghainese, decent Spanish, and aspire to brush up on my very rusty French and Italian.